A website redesign that ends with you owning it.

Our website redesign services are $3,000 flat for a 5–10 page site — custom design, mobile-first, integrations, SEO and AI-search structure built in, and you own the code, the content, and the domain the day it launches. Upkeep afterward is $99 a month if you want it, and never required. We publish those prices because you should be able to decide whether this fits your budget before you sit through a sales call. Most of this industry does the opposite.

When website redesign services are worth paying for

A redesign is a real expense, so a real problem should trigger it. Before you shop for website redesign services, check yourself against the honest triggers:

• It's slow on a phone. If the site takes five or more seconds to show anything on mobile data, you lose people before they ever see your offer.
• It embarrasses you. If you hesitate before giving out the address, that hesitation is costing you work.
• You can't change it yourself. Waiting a week and paying $150 to update your hours is a structural problem, not a service problem.
• Someone else holds the keys. Your domain sits in an agency's account, or the site only exists inside a platform subscription. That is the strongest reason on this list.
• It's invisible. Google, and increasingly ChatGPT and AI Overviews, can't tell what you do or where you do it.

Here's the part nobody selling website redesign services will tell you: sometimes the answer is no. If your site loads fast, reads clearly, and you can edit it, you probably need better content or local SEO work instead of a rebuild. We say so when we see it. A redesign that solves nothing is just an expensive new coat of paint.

What to demand from any website redesign services quote

Whoever you hire for website redesign services, four things separate an asset from a liability. Ask about all four before you sign anything.

1. You own it outright. The domain registered in your name, the code and content exportable, the hosting movable. Platform subscriptions like Wix, Squarespace, and Thryv are rent: the site lives inside the plan, and when the plan stops the site goes dark.

Some agencies achieve the same lock-in quietly, by registering your domain under their own account. Ask one question — "if I leave in a year, what do I walk away with?" — and listen carefully to the answer. Most website redesign services never raise the subject on their own.

2. Real performance, measured. Google states plainly that "Core Web Vitals are used by our ranking systems," so speed is not decoration. Ask for before-and-after numbers from the real, live site, not a staging screenshot.

3. Mobile-first, not mobile-tolerated. Google now uses the mobile version of a site for indexing and ranking, which means anything missing from your phone layout is effectively missing from Google. Squeezing a desktop design down afterward is the wrong order of operations.

4. SEO continuity. Every URL that changes needs a permanent redirect, or you hand back rankings you spent years earning. More on that below, because this is the step that goes wrong most often.

SEO continuity: what most website redesign services get wrong

The classic redesign disaster is a beautiful new site that loses half its search traffic in week two. It happens because URLs changed and nothing pointed anywhere. Google's own site-move documentation is unambiguous about the fix: use server-side permanent redirects, because "301 and other permanent redirects don't cause a loss in PageRank." The link equity moves with the page.

Google also advises keeping those redirects in place for at least a year, and notes that a medium-sized site can take a few weeks for most pages to move in its index. So a launch-week dip is normal; a permanent collapse is malpractice. Good website redesign services treat the URL map as step one, not a launch-day afterthought.

Ours include a full URL inventory before anything gets built, a mapped 301 for every changed address, updated sitemaps submitted through Search Console, and rankings watched for weeks afterward. If getting found is the actual goal, the structure that makes a page legible to Google is the same structure that makes it quotable by AI assistants — see our AI search optimization page. We build that in rather than sell it back to you later.

Performance is what website redesign services should buy you

Redesigns usually get sold on looks, but speed is the thing that moves money, and it's the easiest thing to verify.

According to a study by Google and Deloitte, Milliseconds Make Millions, which analyzed 37 European and American brand sites across more than 30 million sessions, a 0.1-second improvement in mobile load time raised retail conversion rates by 8.4% and consumer spending by 9.2%.

The same research showed a 21.6% improvement in users reaching form submission on lead-generation sites — which is most local businesses. A tenth of a second. That is the difference a serious rebuild makes, and it's why we treat performance as the deliverable rather than a bullet point.

We'd also rather show than claim. In July 2026 we rebuilt how our own site loads fonts, and on the live homepage mobile performance went from 58 to 94, with largest contentful paint dropping from 7.8 seconds to 2.9.

That's our own site, publicly testable by anyone. The same discipline goes into client work — Select Insurance Group, Green Key Village, and Highland Christian Academy all run on it.

What website redesign services cost

Here's what website redesign services cost across the market, with our own prices sitting in the same table — which is not how most pricing pages get built:

Option	Typical cost	The catch
Website builder subscription (Wix, Squarespace, Thryv)	Monthly, forever	It's rent — stop paying and the site disappears
Small-business site build, broad market	$500–$8,000	Huge quality spread; templates are common at the low end
Typical agency web design (WebFX, 2026)	$6,500–$15,000	Usually quote-gated; you learn the price after the pitch
Agency redesign, 10–20 pages (Clique Studios, 2026)	$15,000–$40,000	Scoped for larger companies than most local businesses
Enterprise rebuild	$100,000–$250,000+	Not your project, but it's what inflates every "average"
RedChip business site build or redesign	$3,000 flat	5–10 pages, custom design, you own everything
RedChip e-commerce & custom builds	From $6,000	Scoped individually — catalogs and ordering systems vary too much for a flat price

Two honest notes about that $3,000. It is a flat fee, not a starting point that grows mid-project, and it excludes hosting and upkeep — those live in the separate $99/month maintenance plan, which you can decline and still keep your site. We hold that price because we're a small shop running our own infrastructure, not an agency with a sales team to feed.

How our website redesign services work

1. Free review. We look at your current site's speed, structure, mobile experience, and search footprint, then tell you plainly whether a redesign is warranted. Sometimes it isn't.
2. Inventory and plan. Every existing URL, ranking, and form gets catalogued before a single page is designed. This is where redirects get mapped.
3. Design and build. A custom design for your business — not a template with your logo dropped in — built mobile-first, with schema and clean structure from the start.
4. Migrate and launch. Redirects go live with the site, sitemaps get resubmitted, and forms and integrations are tested on the real domain.
5. Watch and hand over. We monitor rankings and performance through the settling period, then hand you the domain, the files, and the logins. See what else we do if you want ongoing help; if not, you're free and clear.

Get a free website review →

Frequently asked questions

How much does a website redesign cost?

Website redesign services are usually quoted between $6,500–$15,000 according to WebFX, or $15,000–$40,000 for a 10–20 page site according to Clique Studios. Ours is $3,000 flat for a 5–10 page business site, published before you talk to anyone. E-commerce and custom builds start at $6,000 and get scoped individually.

Will a redesign hurt my Google rankings?

Only when website redesign services skip the redirect map. Google's guidance is that permanent 301 redirects don't cause a loss in PageRank, so a mapped redirect for every changed URL preserves what you've earned. Expect some fluctuation for a few weeks while Google reindexes; expect no permanent loss.

How long do website redesign services take?

A 5–10 page business site typically takes two to four weeks from kickoff. The pace usually depends on how fast content and photos come back from you rather than on us.

Do I own the website after the redesign?

Yes — completely. The domain is registered in your name, the code and content are yours to export, and the site can move to any host you like. That is the entire point.

What if my current agency or platform holds my domain?

It's more common than it should be, and it's fixable. We handle the transfer paperwork with the registrar, and rebuild elsewhere if the platform won't release anything. You should not have to keep paying someone to keep your own address.

Do website redesign services include hosting and maintenance?

Not in our build fee, on purpose — bundling them is how ownership quietly disappears. Hosting, SSL, backups, updates, and monitoring make up our separate $99/month maintenance plan. Decline it and the site is still yours to host anywhere.

Can you redesign a site you didn't build?

That's most of this work. WordPress, a builder platform, hand-coded, or something nobody has touched since 2016 — our website redesign services start from wherever it is.

Is a redesign or new content the better use of $3,000?

If your site is slow, unmanageable, or rented, fix the foundation first. If it's fast and you control it, put the money into content and local search instead. We'll tell you which one you're looking at during the free review.